Improving your marketing strategy can be easy if you have the right tactics. It takes a combination of the right team and knowledge to get the best results. Here are 10 great marketing strategies that will help boost your businesses.
1. Google My Business
Google My Business (GMB) is owned by Google where users can search businesses through Google Search and Maps. A business with a Google Business Profile will have more customers visit the location and search for their products and services online. Keeping your profile active and up-to-date will help you present your company to potential customers with a unique perspective and eliminate any confusion.
Start a blog. Blogging is a free way to offer information to potential customers. Your blog can also improve your search engine results and give you more time to spend with customers. The more time you spend with your customers, the better they will feel about their experience and the more they will return. As you talk, be yourself.
Podcasts can be a great way to educate your customers about your products and services, as well as position yourself as an authority in the field. They’re also an easy, effortless way to get some exposure for your product or service, without having to put in a lot of work. Podcasts are a great way to learn about marketing strategies, share information about your business’s products, and give potential customers a glimpse into the solutions your business offers.
4. Email marketing
With your outreach marketing strategy, you should hold email marketing campaigns to build long-lasting relationships that keep your business in your customers’ minds. Consumers get a lot of emails per day, so it’s important to make yours stand out. Include customized text and images on each email, along with a design that adjusts to look good on any device.
With the help of tools like MailChimp, you can create an email drip campaign and send emails with ease. You can track how many people subscribe to your email list, read your emails, or unsubscribe from your emails.
5. Search Engine Marketing
When building an online business, it’s important to build a foundation of organic search engine traffic. SEM (Search Engine Marketing) can complement your organic efforts and enhance your online presence. SEM tools like Google Trends, SEMRush, and Spyfu can help you better understand which keywords to target and how to optimize your Google Ads campaign for maximum visibility.
6. Social Media Marketing Strategies
When you use social media to build an audience and reach out to your customers, you’re making your business more visible, which helps boost its sales. Using social media also lets you share information with people interested in what you do and interact directly with them. Along the way, you can use time-saving tools that help you manage all your social media accounts.
There are so many social media platforms out there. Popular ones include Twitter, LinkedIn, Pinterest, and Snapchat. But which ones to use depend on your target audience.
Over 2.8 billion people use Facebook each month, making it the most popular social network worldwide. It’s a great option for selling products and advertising your business because it enables you to target a specific audience. Instagram has over 500 million daily users and social engagement is 58 percent more than on Facebook.
7. Video Marketing
Video is a powerful marketing tool, which can help you communicate your company’s products to your clients. A study from the Aberdeen Group shows that businesses who use video for marketing experience an average annual growth rate of 49% in revenue. The study focuses on B2C and B2B companies alike.
Video is becoming an essential part of the content marketing strategy for many businesses. But it’s not just YouTube that businesses should be utilizing to engage their audiences – Drift is a video platform that allows video and live chats to happen simultaneously, making it easier to make connections with potential customers.
8. Hosting Webinars
A survey by the Content Marketing Institute found that webinars are among the most popular content marketing tactics, with 67 percent of marketers using them. In fact, 35% of marketers say that webinar marketing will be immensely significant in the future. If you’re one of them, here’s why: Webinars give businesses a chance to share their expertise and generate leads. They also have broad appeal because they offer presentations on interesting topics and let viewers see your products in action. Here are some tips for turning prospective customers into paying ones: Record webinars for people to watch later; advertise them by promoting your broadcasts wherever possible; and run contests or give away prizes as incentives for people to watch your recording.
9. Sales productivity tools
Marketing and sales productivity tools work together to reduce downtime and improve efficiency. Video, lead generation, conferencing and webinars, email outreach, and CRM are all available tools for business relationships to improve productivity at every level.
Optimizing your sales productivity tools begins with a few calculations. However, no one formula works for every business. Use measurements like the “number of sales calls per week” and “time spent on tracking potential clients” to verify if your b2b marketing strategies are working.
10. Launch Referral Program
Customer referrals are a great way to reach a large number of people and keep them engaged with your company. A referral program can spread news about your business through word of mouth, allowing you to build brand awareness while increasing customer loyalty.
Most people recommend a product or service to friends, family and colleagues when they feel that something is worth sharing. With a referral program, your customers will do the talking for you.
And so that concludes our Top 10 Marketing Strategies, most if not all of these strategies listed take some time and effort to implement but one of the easiest ones is Referral Marketing and Seach Engine Marketing, if you want some free marketing strategies how about calling us here?